Like everything, it all started with a dream, which we never thought that would become this real. And then, all of a sudden, we found ourselves designing our first tags, making our first deliveries...

We launched the first collection in 2020, manufacturing 50 tees with three different designs. With time, not only have we made thousands of clothes, but we've also come to realise our main goal as a brand, that is, to make you, our great family, as happy as possible. How can we do that? By filling every single design with meaningful values and purpose.

Indeed, each and every design has a hidden (or not so hidden) meaning, disguised in very simple yet thoughtful graphics which depict our values as a brand. We mean every single detail, and that's what we encourage you to do, to mean every tiny detail and make it count.